Ashter Haider
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Résumé

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I am a graduate with a Bachelor of Business Administration (Marketing & Sales) from Forman Christian College University (FCCU), with hands-on experience in strategy, marketing, AI agents & photography, web development, and leadership. Below is a comprehensive overview of my education, professional experience, projects, ongoing initiatives, additional experiences, certifications, and technical skills.

Experience

  • Editor-in-Chief, Foman Management Review (Oct 2023 - Oct 2024)
    • Pioneered the conception and launch of FCCU School of Management's first ever magazine publication.
    • Led a team of 12 individuals from ideation to execution; including designing, interviewing professors, alumni, and professionals, to outreaching, writing, and editing.
    • Set the foundation for future editions and secured sponsorship from alumni (80% of the funding).
    • Grew social media presence with a 40% increase in LinkedIn followers and 35% boost on Instagram, achieving an average 7.5% click-through rate across digital platforms.
  • Strategy Intern, IAL Saatchi & Saatchi (Jun 2023 - Aug 2023)
    • Developed competitive analyses, target personas, consumer research and POV, category research, insight mining, designing presentations, and creative briefs for Saatchi's clients.
    • Analyzed the feasibility of creating a Threads account for Saatchi's clients when the app was first launched by Meta; presented findings to the team.
    • Collaborated with clients including: CCL, Wateen, RiDE, CBL, Sabroso, Packages, Nestlé Everyday, and National Foods.

Education

  • Forman Christian College University (2020 - 2024)
    Bachelor of Business Administration (Marketing & Sales)
  • Lahore Grammar School | JT (2016 - 2020)
    O & A-Levels

Projects

  • Hostel Booking Platform
    • Developed a hostel booking website for students in Lahore as a course project.
    • Used vanilla PHP, HTML, TailwindCSS, jQuery, and SQLite for a lightweight and efficient solution.
  • Life Expectancy Calculator
    • Created a viral web app that calculates life expectancy based on age, gender, and country of birth, featuring a countdown display.
    • Built using Python, Flask, Jinja templating, SQLite, JavaScript, CSS, and HTML. Garnered significant attention on Reddit: 30,000 users in 24 hours.
  • Image Converter Web App
    • Built a tool to convert images with white backgrounds and black text into black backgrounds with white text.
    • Developed using Python, Flask, Jinja, SQLite, JavaScript, CSS, and HTML.
  • A/B Testing
    • Configured Google Analytics 4 and Google Tag Manager to gather data on bounce rates, signups, and conversions.
    • Implemented GrowthBook's A/B testing tool to direct traffic and measure performance of control and variant versions.
    • Integrated Hotjar and Microsoft Clarity for heatmaps, user mapping, and journeys.
  • Personal Website
    • Designed and maintain a personal portfolio website to showcase work and interests. Built with HTML, TailwindCSS, and JavaScript, leveraging free GitHub Pages hosting.
    • Planned PHP and SQLite backend integration for advanced functionality.
  • AI Product Photography
    • Fine-tuned AI models (Flux by BlackForestLabs and Stable Diffusion) to generate realistic, high-quality product images.
    • Utilized FaAI and Replicate APIs to deliver AI-driven product photography for e-commerce brands.

Projects in Progress

  • AI Model Photography & Video Tool for E-commerce
    • Developing a SaaS tool for e-commerce brands to generate high-quality, realistic fashion models and clothes using open-source AI models through APIs.
  • HowSafeIsLahore?
    • Creating a safety visualization platform for Lahore using PHP, TailwindCSS, HTML, jQuery, and SQLite, to map and display safety-related data.
  • AI Agents for Business Process Automation
    • Building AI agents to automate business processes acting as bottlenecks, exploring use cases such as inventory management, customer support automation, and personalized marketing workflows.

Additional Experiences

  • Hosting for FICBI: Hosted Forman International Conference on Business and Innovation, FCCU's largest annual conference.
  • Freelance Website Development: Designed and developed websites for friends and clients, tailoring solutions to meet varied personal and business needs.
  • Coca-Cola Brand Audit & Campaign: Conducted a performance audit of Coca-Cola in Pakistan and created a 3D-modeled brand campaign for a college project.
  • Stylo Campaign Pitch: Designed a creative marketing campaign for Stylo's wedding season collection.
  • Brand Wars – Best Debater: Awarded Best Debater during a group debate competition at university.
  • Weekly Newsletter Writing: Write a weekly Substack newsletter on startups, personal growth, podcasts, culture, and AI, averaging 50-100 views per issue.
  • Leadership: Always held a leadership position in any team, group assignment, or event management.

Licenses & Certifications

  • Harvard's CS50x: Harvard University's introduction to the intellectual enterprises of computer science and the art of programming.
  • CXL's Conversion Optimization: A/B Testing Mastery, Statistics for AB Testing, Applied Neuromarketing, Customer Journey & Segmentation for Ecommerce, Google Analytics 4 Audit, Google Tag Manager, Heuristic Analysis, Digital Psychology & Behavioral Design, etc.